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Date: 2005
Language: eng
Abstract: This article compares consumer decision-making styles between Singaporeans and Australians. Utilising Hofstede's framework, the paper argues that cultural dimensions influence consumer decision making... More
Date: 2005
Language: eng
Abstract: This paper examines the relative influence of two key antecedents of brand loyalty—satisfaction and involvement and the moderating role of experience, using a sample of business buyers. The central ar... More
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